Anti-Abortion Ad Tech

We extend a special thanks to our external reviewer Sara Geoghegan from the Counsel Electronic Privacy Information Center (EPIC) reviewer for their feedback.

Executive Summary:

  • A year and half post-Roe, ad tech companies continue to surveil abortion seekers on abortion scheduling and abortion advocacy websites.

  • While ad tech companies make it incredibly difficult to avoid tracking, medical providers and advocacy organizations should take steps to minimize tracking on abortion scheduling and patient-facing informational pages.

  • Abortion seekers should not let these concerns stop them from seeking care, and the risk to any one individual is likely low at this stage, but the long-term implications are dire.

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SUMMARY

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